[VIDEO] What is AEO?

Are you tired of hearing about AEO? We hear you, but there’s a reason you keep seeing it and an even better reason to pay attention to it now. We promise you’ll thank us later. Here’s why.

More people are turning to AI-powered search tools for quick answers, and the way content gets discovered is changing. Instead of relying on traditional search results and blue links, AI-powered tools are pulling together concise answers from across the web. That means they might never even need to visit a website.

If your content isn’t showing up in those results, you risk becoming invisible. That’s why brands need content that is clear, well-structured, and easy for both people and AI to understand. And.. and AEO strategy.

What is… AEO Video

In our inaugural What Is… video series, BreAnna Jones, Marketing Director, and Erin Hallstrom, Director of Content Operations & Visibility, discuss “What is AEO?”, why it matters now, and how branding is becoming increasingly important in this new search landscape.

---

Introducing Our New “What Is…” Series

Marketing is constantly shifting, and we know it can be hard to keep up. That’s why we created our new What Is… video series: short, insightful episodes that make complex marketing topics easier to understand and help you stay ahead of the trends shaping the future of search and content.

---

If you’re looking for more AEO insights, check out our AEO Guide for B2B marketers and learn how to easily implement an AEO strategy.