Leadership EndeavorB2B

Chris Ferrell is Co-Founder and Chief Executive Officer of EndeavorB2B, where he leads the company’s vision to connect specialized B2B audiences with the brands, insights, events, and marketing solutions that help them grow. Since co-founding Endeavor Business Media in 2017, Ferrell has helped build the company into a large, diversified B2B platform with more than 90 influential media brands and 45+ in-person events serving key vertical markets. His leadership combines deep publishing expertise with a modern focus on data-driven marketing, business intelligence, and measurable customer impact.  

Ferrell brings more than 20 years of marketing, digital, and publishing leadership experience. Before Endeavor, he served as CEO of SouthComm Business Media from 2007 to 2017, where he grew the business from a start-up to more than $60 million in revenue. He also served as an At-Large Councilman in Nashville from 1995 to 2003. Ferrell holds a B.A. from Furman University and an M.Div. from Vanderbilt University. In 2025, FOLIO recognized his influence on the magazine and digital media industry by inducting him into the Eddie & Ozzie Awards Legends Hall of Fame.  

Patrick Rains is Chief Operating Officer of EndeavorB2B and a co-founder of the company, bringing more than 30 years of digital and publishing experience to the organization’s operating strategy. In his role, Rains helps translate EndeavorB2B’s growth vision into the systems, workflows, and cross-functional execution needed to serve highly specialized B2B audiences and customers at scale. His background spans editorial, digital, sales, and content operations, giving him a broad perspective on how trusted content, audience engagement, and commercial performance work together.  

Before co-founding Endeavor in 2017, Rains held senior roles across local, national, and B2B media. His experience includes serving as Online Manager at The Tennessean in Nashville, where he oversaw online operations, editorial initiatives, and sales efforts; working as National Online Content Director at Citysearch.com, where he helped launch online city guides in major U.S. markets; and serving as Vice President of Content at SouthComm Business Media from 2009 to 2017. Rains holds a B.A. from Emory University. His combination of digital transformation experience and publishing operations expertise supports EndeavorB2B’s ability to scale its media brands, events, and marketing solutions efficiently.

Tracy Kane serves as Chief Legal & Administration Officer at EndeavorB2B, where she brings legal, corporate development, organizational leadership, and data privacy expertise to a fast-growing B2B media and marketing organization. A trusted legal advisor to start-ups and high-growth companies for more than 20 years, Kane has played a key role in Endeavor’s corporate development and integration activities since early 2018, including work tied to venture-backed and private-equity-backed mergers and acquisitions.  

Kane’s credentials include a J.D. from Vanderbilt University and CIPP/E and CIPM certifications, which support her leadership in privacy, governance, and trust-building with EndeavorB2B’s audiences and customers. Her experience also includes executive legal and advisory roles at organizations such as LeanKit, kdoves, and Refinery Nashville, as well as service as an Adjunct Professor of Law at Belmont University Law School and as a Judicial Law Clerk for the Hon. Richard H. Dinkins. At EndeavorB2B, Kane’s work helps ensure that growth, acquisition integration, data practices, and team culture are grounded in sound legal judgment and responsible business practices.  

Jacquie Niemiec is Chief Digital Officer at EndeavorB2B, where she leads digital strategy, marketing solutions, and data-driven product innovation across the organization. Her role is focused on advancing the company’s unified digital strategy, improving audience engagement, and strengthening customer success and ROI through technology, data, and cross-functional collaboration. She was promoted to Chief Digital Officer in 2023 after serving as Executive Vice President of Marketing Solutions & Data.  

Niemiec joined Endeavor as part of the 2019 Informa acquisition and brings 20+ years of B2B marketing experience across business leadership, customer success, audience data, digital transformation, and revenue growth.  

She has also held senior leadership roles at Informa and Penton, where her work focused on digital transformation, product development, and market expansion. At EndeavorB2B, Niemiec’s experience positions her to connect audience intelligence, marketing technology, and digital products in ways that help customers reach specialized buyers more effectively. Her leadership supports EndeavorB2B’s continued evolution from a traditional B2B media organization into a modern, integrated platform for marketing performance, insights, and measurable business outcomes.

Amanda Landsaw is Chief Marketing Officer at EndeavorB2B, l where she leads the company’s audience and marketing strategy. Previously Vice President of Audience Development, Landsaw has been a driving force behind Endeavor’s audience acquisition, engagement, segmentation, and data-driven marketing strategies. In her CMO role, she oversees marketing initiatives that connect audience engagement, content development, technology innovation, and customer growth.  

Landsaw brings more than 13 years of experience in media and marketing, with a proven track record in audience strategy, digital marketing, and leadership in dynamic environments. She holds an MBA from West Texas A&M University and a CIPM certification through the International Association of Privacy Professionals, credentials that strengthen her ability to balance growth marketing, audience intelligence, and responsible data practices. Since joining Endeavor in 2019, she has helped scale audience and marketing programs across a large portfolio of brands and markets. Her leadership is central to EndeavorB2B’s mission to help marketers reach specialized buyers with greater relevance, insight, and measurable impact.