Lisa Paonessa Hired as EVP of Endeavor’s Enterprise Sales Group
Nashville, TN – July 9, 2025
Endeavor Business Media announces the hiring of Lisa Paonessa as Executive Vice President of Endeavor’s Enterprise Sales group, effective immediately.
Lisa Paonessa brings 20 years of sales executive experience leading high-performing teams, driving revenue growth across digital media, industrial manufacturing, and B2B advertising.
Most recently, Lisa served as the General Manager and Brand Leader at GlobalSpec, where she oversaw strategic operations spanning sales, product development, and technology. Recognized for her innovative leadership style, strong customer focus, and proven ability to align cross-functional teams around ambitious business goals, Lisa has consistently exceeded revenue targets, launched successful digital products, and built scalable client success strategies.
Prior to GlobalSpec, Lisa held key sales and product development roles at Prodigy Communications and The Weather Channel. Lisa holds a BS in Business and Finance from the University of Phoenix and is based in Florida.
“We are thrilled to welcome Lisa to our leadership team as Executive Vice President of Enterprise Sales. She brings a proven track record of driving growth, building high-performing teams, and forging deep customer relationships, which is exactly what we need as we enter our next phase of strategic expansion,” said Paul Andrews, CRO of Endeavor Business Media. “I have full confidence in Lisa’s ability to make an immediate impact on our business and help us unlock new opportunities across the media and marketing landscape.”
In this new role, Lisa will lead Endeavor’s Enterprise Sales efforts and maximize the value of Endeavor’s products and services for new and existing customers.
“I’m honored to join Endeavor Business Media at such a pivotal moment in its growth journey,” said Lisa Paonessa. “This is a dynamic team with a bold vision, and I’m excited to help scale our impact across the media and marketing landscape. I look forward to deepening partnerships, empowering our sales organization, and driving innovative strategies that deliver measurable value to our clients and audiences.”
Endeavor Business Media
Endeavor Business Media, headquartered in Nashville, Tennessee, empowers B2B professionals with the knowledge, connections, and tools they need to thrive. With a portfolio of over 90 media brands and 45+ in-person events, we reach millions of decision-makers, delivering actionable business intelligence, innovative marketing solutions, and meaningful connections that drive growth.
Founded in 2017, Endeavor partners with more than 7,500 clients across key industries to deliver impactful results through timely research, multi-channel content and strategic marketing services. By fostering connections that spark innovation and accelerate growth, Endeavor Business Media equips organizations with the tools they need to thrive in today’s competitive markets.
To learn more visit: endeavorbusinessmedia.com