Award-winning “What Is” series demonstrates excellence in wastewater industry journalism, search visibility, and audience-focused content strategy.
Nashville, TN — April 22, 2026
EndeavorB2B, a leading provider of business intelligence, media, and events across diverse B2B markets, today announced that Wastewater Digest has won the 2026 Jesse H. Neal Award for Best GEO Initiative. The award recognizes the brand’s “What Is” series, a recurring editorial feature written by Sally Kuzniewski that helps wastewater and water industry professionals better understand essential wastewater treatment, operations, and infrastructure topics through clear, authoritative, and accessible reporting.
In highly specialized industries, trusted B2B journalism plays an essential role in helping professionals make informed decisions, adapt to changing market conditions, and lead with confidence. As search behavior and audience discovery continue to evolve, EndeavorB2B believes the strongest business media remains grounded in expert reporting, rigorous editorial oversight, and deep knowledge of the industries each brand serves.
The Neal Award for Best GEO Initiative recognizes editorial excellence in content designed for discoverability, relevance, and usefulness in emerging generative search environments. Wastewater Digest’s “What Is” series reflects that approach by delivering practical, expert-driven journalism that answers common wastewater industry questions in a format built to serve readers, support search visibility, and align with evolving audience behavior. The win underscores EndeavorB2B’s continued investment in editorial strategies that expand audience reach while preserving the quality, clarity, and credibility industry professionals rely on.
“We’re proud to see Wastewater Digest recognized with a Neal Award for work that so clearly reflects the values behind strong B2B journalism,” said Bob Crossen, VP of Content, EndeavorB2B. “The ‘What Is’ series succeeds because it combines subject-matter expertise with clarity, consistency, and a deep understanding of what the wastewater industry needs. This recognition speaks to the power of creating content that not only informs and serves audiences, but also meets them where discovery is changing.”
This award-winning work highlights the strength of EndeavorB2B’s portfolio of market-leading brands and the editorial teams behind them. It also reinforces the company’s belief that meaningful audience growth starts with content professionals can trust — journalism that is accurate, useful, and built to remain indispensable in the industries it serves.
For more information about EndeavorB2B, visit www.endeavorb2b.com
About EndeavorB2B
EndeavorB2B, headquartered in Nashville, Tennessee, empowers B2B professionals with the knowledge, connections, and tools they need to succeed. With a portfolio of over 90 trusted media brands and more than 45 in-person events, we reach millions of decision-makers, delivering actionable business intelligence, innovative marketing solutions, and meaningful connections that drive growth.
Founded in 2017, EndeavorB2B partners with more than 7,500 clients across key industries to deliver impactful results through timely research, multi-channel content, and strategic marketing services. By fostering connections that spark innovation and accelerate growth, EndeavorB2B equips organizations with the tools they need to thrive in today’s competitive markets.