2026 B2B Marketing
Benchmark Report
Build a smarter 2026 plan with real-world insights from B2B marketers.
Is Your Marketing Strategy Keeping Up?
The 2026 Marketing Benchmark Report gives you a behind-the-scenes look at how your peers are planning, investing, and adapting for the year ahead. Use their real-world insights to pressure-test your own strategy, fine-tune where your budget goes, and see how your thoughts stack up against broader industry benchmarks. Here’s what stands out in this year’s report.
Insight is only an advantage if you act on it. This report is designed to move you from ‘interesting data’ to confident decisions about where to go next.Â
data that works for you
How to Use the Data in This Report
Here’s how to turn the 2026 Marketing Benchmark Report data and insights into decisions that put you a step ahead of your peers.
Validate your 2026 strategy
Compare your current plans to peer benchmarks to see where you’re ahead, behind, or overinvested and spot gaps you may be missing.
Refine your budget mix
Use data on budget allocation and channel performance to rebalance spend across multiple tactics so every dollar works harder.
Stay ahead of what’s next
Tap into insights and trends to anticipate shifts in buyer behavior and adjust your approach before others do.
Align leadership with data
Use data to ground leadership conversations in data, not opinions, making it easier to get buy-in for your 2026 priorities.