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[Webinar] AEO for B2B Marketers: How to Stay Visible When AI Owns the First Click

By: BreAnna Jones

In this on demand live event, you’ll learn how AI-driven answers are reshaping B2B discovery and what it takes to be the brand buyers see and trust inside those experiences. We’ll unpack EndeavorB2B’s AEO blueprint so you can align your strategy, content, and audience intelligence around winning a greater “share of answer” in the new search landscape.

Speakers

Erin Hallstrom
Director, Content
Operations/Visibility EndeavorB2B
Paul Mattioli
Executive Vice President
EBI
Abby White
VP Content, Content Studio
EndeavorB2B

What you’ll learn in AEO for B2B Marketers

  • AEO 101 for B2B marketers: What answer engine optimization is, how it differs from SEO, and why zero-click, AI-led journeys are redefining search in 2026.
  • Listening to your audience: How social and audience intelligence reveal real buyer questions, language, and intent, and how that data fuels smarter AEO decisions.
  • Turning insights into AI-ready content: The anatomy of content that wins in AI answers, including question-led structures, direct answer copy, headings, and FAQs.
  • Proving it’s working: Ways to spot if you’re appearing in AI summaries and answers, and the early indicators that your AE.

Watch Now


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