[Webinar] Futureproof Funnels: How Marketing Leaders Are Rebuilding Demand Gen with AI

Key summary

“Futureproof Funnels: How Marketing Leaders Are Rebuilding Demand Gen with AI” explores how B2B marketing leaders are rethinking demand generation for a world of AI, privacy regulations, and non-linear buyer journeys. It shows how to move beyond rigid, lead-only funnels to adaptive, signal-driven systems that convert better, waste less budget, and rebuild trust with sales. Viewers will walk away with a practical blueprint for using AI, first-party data, and experimentation to modernize their funnel without needing a massive team or tech stack.​​

Table of contents

• Why does demand gen need a reboot?
• What this webinar covers
• How this session will help you
• Who should watch
• FAQs

Why does demand gen need a reboot?

Old B2B funnels were built for a linear journey: capture a lead, pass it to sales, and work to close the deal. But today, buyers zig-zag across channels, self-educate, and spend only a small fraction of their time with vendors, so legacy funnels leak revenue and frustrate both marketing and sales. On top of that, privacy regulations and data overload mean the old playbook of third-party tracking and “more leads at the top” no longer delivers what it used to.

What this webinar covers

In this webinar, EndeavorB2B’s CMO, Amanda Landsaw, and VP of Innovation & Data, Ryan Malec, break down why legacy demand gen models are breaking and what will replace them. They explore AI as a transformation layer across the funnel, privacy-first strategies built on first-party data, and how to turn raw data into meaningful buyer signals that guide every touchpoint. You will also see how agile, experiment-driven marketing outperforms “set it and forget it” campaigns in a buying funnel that’s anything but linear.

Key themes include:​​

Rethinking funnels around buyer readiness signals

Using AI for prediction, personalization, and automation across the journey

Designing privacy-first, trust-building demand engines

Activating real-time intent and behavioral signals

Building a culture of continual testing and optimization

How this session will help marketing leaders

If your campaigns are generating leads but not a pipeline, this webinar shows why the gap exists and how to fix it.

You learn how to design nurture strategies that respect the buying committee, match content to different roles, and route only sales-ready leads instead of sending every form fill straight to an SDR.

The session also shares pragmatic ways to get started with AI so you can deliver value quickly without boiling the ocean.​​

Expect practical takeaways you can use immediately, such as questions to diagnose funnel bottlenecks, ideas for new touchpoints, and examples of how peers are using AI and first-party data to boost conversion and shorten sales cycles.​​

Who should watch

“Futureproof Funnels: How Marketing Leaders Are Rebuilding Demand Gen with AI” is designed for B2B teams who feel their funnel is “doing all the things” yet underperforming. It is especially valuable for:​​

• CMOs and marketing leaders who are under pressure to prove impact, overhaul their funnel, and align with sales
• Demand gen and growth marketers who are tasked with hitting pipeline targets with tighter privacy rules and smaller budgets.​

FAQs

1. Do I need an advanced AI stack to benefit from this webinar?
No. The content is designed for teams at all stages of AI maturity, from basic marketing automation to advanced predictive tools. The focus is on use cases and frameworks you can adapt with what you have, then scale as your tech stack evolves.​​

2. Will this be tactical or just high-level thought leadership?
You get both: a strategic lens on how funnels must change plus concrete examples, scenarios, and starting points for AI, signal intelligence, and privacy-first nurture programs.

3. What will I be able to do differently after watching?
You will be able to determine where your funnel is leaking, identify the highest-impact AI and data opportunities, and develop a more agile, signal-driven funnel for your own organization.

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