Get early access to the 2027 EndeavorB2B Marketing Benchmark Report and see how other marketing teams are approaching the decisions that will shape the year ahead.
By taking the six-minute 2027 B2B Marketing Benchmark Survey, you’ll get market context to help validate your strategy, identify potential gaps, and bring more informed perspective to planning and budget conversations.
Make your next decisions with context
Planning for 2027 means making tradeoffs. You are deciding where to allocate budget to have the greatest impact, which channels deserve more investment, how to balance demand generation and brand, and where AI can help your team move faster without sacrificing your brand’s unique POV.
Your internal data is your first step, and it tells an important part of the story. The benchmark is your second step and adds the outside perspective. It’s designed to give you more than a list of industry trends. It gives you practical context for the questions that matter most: what to prioritize, where to invest, what to reconsider, and how to make a stronger case for the resources your team needs.
What’s in it for YOU
Complete the survey and receive:
- Early access to the 2027 EndeavorB2B Marketing Benchmark Report two weeks before its public release.
- A clear view of how B2B teams are planning and investing for 2027, with insights you can use to pressure-test your own strategy.
- A downloadable 2027 Planning Snapshot to help you reflect on 2026 wins, challenges, and opportunities before reviewing the benchmark findings.
- A chance to win a $25 Amazon gift card as a thank-you for sharing your perspective.
Add your perspective
The benchmark becomes more useful when it reflects a broad range of B2B marketing teams, industries, budgets, and planning approaches. Your response helps build that picture while giving you early access to the insights.
The survey is open to B2B marketers who influence strategy, budget allocation, channel investment, demand generation, content, brand, marketing technology, measurement, or AI decisions. It takes about seven minutes to complete and closes on September 30.
Last year’s benchmark helped marketers compare strategies, rethink budget allocation, anticipate shifts, and add market context to leadership conversations. Explore the 2026 B2B Marketing Benchmark Report to see how peer perspectives became practical planning insight.
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